Our Purpose
Our Mission
Our Vision
Brand Persona
ABOUT US
Kafaat’s brand personality reflects the sharpness of a consultancy and the warmth of a long-term partner. It is structured yet human, visionary yet grounded — embodying a brand that delivers clarity in complexity and direction in moments of uncertainty.
Kafaat is composed, insightful, and empowering. The tone is professional without being cold, confident without being rigid. It speaks the language of data and design, with the empathy of a coach and the reliability of a strategist.
Kafaat is the quiet force in a noisy room — the clarity in a confusing pitch deck, the structure in a scattered growth plan.
Brand Story
Cultural Storytelling Model
Kafaat’s brand narrative is rooted in the cultural values of Syria and the wider Middle East — where trust, knowledge, and resilience are pillars of progress. As a newly launched brand, Kafaat seeks to fuse global intelligence with local authenticity — blending modern digital tools with a deep understanding of cultural context.
Through a storytelling-driven approach, Kafaat transforms strategic services into human-centric experiences: combining structured thinking with practical outcomes, and aligning innovation with relevance. This allows every service — from AI dashboards to market studies — to feel accessible, empowering, and grounded in shared values.
Brand Essence

Cultural
Inspiration
Kafaat draws from the region’s heritage of consultation, learning, and excellence. In a place where wisdom and trust are passed down through mentorship and shared work, Kafaat offers a model that respects tradition while enabling modern competitiveness.

Strategic Design
Translation
The Kafaat identity expresses modernity, precision, and direction. It’s designed to feel digitally smart, structurally sound, and neutral, allowing it to adapt to ministries, investors, SMEs, and NGOs alike. The visual identity and tone are meant to inspire trust, agility, and progress.

Product & Service
Experience
Whether it’s a feasibility report, an AI-powered dashboard, or a strategic training program — every service under Kafaat is designed for clarity, utility, and performance. The experience is always structured, bilingual, and built to deliver.

Emotional
Connection
Kafaat becomes part of a client’s long-term journey — a reliable advisor, a smart partner, and a capability builder. Clients don’t just buy services — they gain perspective, tools, and structure to grow on their own. The emotional value is empowerment, confidence, and clarity in complexity.
Services
What We Do?
Strategic Consulting &
Advisory
We craft data-driven strategies that align with your vision, integrating global best practices with local market insight to ensure measurable, sustainable growth.
Technology &
AI Integration
From digital transformation to AI-powered solutions, we help organizations harness technology to improve efficiency, innovate processes, and unlock new opportunities
Capability Building & Empowerment
We craft data-driven strategies that align with your vision, integrating global best practices with local market insight to ensure measurable, sustainable growth.
Awis Kilani
Founder & CEO
As a seasoned financial consultant with over 6+ years of industry experience, I am dedicated to helping individuals and businesses navigate the complex world of finance to achieve their financial goals. My journey in the financial sector has equipped me with a deep understanding of investment strategies, risk management, and financial planning. I have had the privilege of assisting clients from various walks of life, from young professionals planning for their future to established businesses seeking to optimize their financial operations.
- awis@kafaatconsulting.co
- +966 55 522 1650
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